College-tuition discounts are now the rule rather than the exception. And that’s sent the higher education establishment into a tailspin. Consider last month’s annual tuition discounting report from the National Association of College and University Business Officers. The report showed that colleges now grant some sort of aid to almost 90 percent of freshmen, an […]

W. Kent Barnds
Kent Barnds is executive vice president and vice president, enrollment, communication and planning for Augustana College in Rock Island, Illinois.