A powerful foundation has joined the chorus calling for more accurate information to measure what Americans are getting for the hundreds of billions of dollars per year they invest in higher education.

The Topic: Measuring college success ratesWhy It Matters: Despite the billions spent on higher education, there’s little accurate data about what it provides in return.

The Bill & Melinda Gates Foundation is pushing for clear and comprehensive information to be made easily available to consumers, taxpayers and policymakers about such things as how many students graduate, whether they get jobs, and access to universities and colleges by ethnic and racial minorities.

In a report, the foundation points out vast shortcomings in the existing system by which the federal government collects statistics about universities and colleges—partly the result of resistance from higher-education lobbyists to what is known as “student-unit” or “student-level” recordkeeping, which would allow individual students to be tracked from enrollment through graduation.

Even though taxpayers invest nearly $200 billion a year in these institutions in the form of financial aid and research and development funding, “prospective students, policymakers and the public do not have answers to commonsense questions about whether and which colleges and programs offer a quality education at an affordable price,” the report says. (The Gates Foundation is among the funders of The Hechinger Report, which produced this story.)

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Instead, the government is forced to estimate the proportion of students who, once they start, may or may not graduate. Among other problems, this means the increasing proportion of students who transfer don’t always get counted. But it also conceals low graduation rates at some private universities and colleges.

“We know more about the cars that we drive than about the educational opportunities that are available to us,” Dan Greenstein, director of postsecondary education at Gates, told a news conference. “Unless we improve the data on institutional and individual performance … we are poking in the dark.”

Taxpayers invest nearly $200 billion a year in higher ed, but “do not have answers to commonsense questions about whether and which colleges and programs offer a quality education at an affordable price.”

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States and individual campuses, the report says, have shown the importance of such data by using it to identify their strengths and weaknesses and improve performance. But the federal government has lagged.

“The problem is that the data are neither widely available nor easily accessible,” the report says. “A lack of better data will guarantee that our efforts to improve those outcomes will fall short of their potential.”

While the report calls the new “College Scorecard” introduced by the Obama administration “a major advancement,” it, too, falls far short of providing accurate information, since it measures only those students who receive some form of federal financial aid, and whose progression can be tracked by the government as a result. That leaves out more than 40 percent of all students.

An analysis by The Hechinger Report has shown that the graduation rates listed by the College Scorecard are off by as much as 59 percentage points, for example, depending on the institution.

Gates and the Institute for Higher Education Policy will make detailed recommendations for improving the quality, and availability and use of data, the foundation said.

Jon Marcus, higher-education editor, has written about higher education for the Washington Post, USA Today, Time, the Boston Globe, Washington Monthly, is North America higher-education correspondent for...

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