Pleasant View Elementary School first grader Ainsley Hanlon plays a word game on an iPad during free time in her class this past May.

Blended Learning

A new nonprofit takes aim at ed tech pricing. First target: The iPad

New organization invites districts to join

Harold Levy

AUSTIN, Tex. – School districts lack information they need to get the best deals on education technology, according to leaders of a new nonprofit organization that was announced Tuesday at a large education conference here.

Harold O. Levy, executive director of the Jack Kent Cooke Foundation and a former New York City public schools chancellor, announced the Technology for Education Consortium, a Gates Foundation-funded nonprofit, during a panel discussion at South by Southwest.edu Tuesday. A broken education technology marketplace wastes taxpayer money and gives businesses perverse incentives, Levy said. (Both the Jack Kent Cooke Foundation and the Bill & Melinda Gates Foundation are among the various funders of The Hechinger Report.)

“In my judgment, this is an exercise in gouging,” said Levy, who is involved in the new nonprofit. “This is unacceptable, and we are here to address it.”

The new group’s leader, Hal Friedlander, has significant experience in school district technology purchasing. On Feb. 1 he left a job as chief information officer for the New York City Department of Education, the largest school district in the country.

Levy and Friedlander presented highlights from the new group’s first analysis, and took aim at the technology behemoth Apple. They said that Apple charges districts different prices for identical iPads. Describing this as “price gouging,” they argued that districts are unable to access information they need to negotiate with Apple. The full report was not released; it will be released by the end of this week to member districts, the leaders said.

Related: As market surges, schools struggle to find the best tech products

Lack of price transparency makes it difficult for school districts to negotiate with vendors, Friedlander said. In the case of Apple’s iPads, for instance, the Technology for Education Consortium said it had found that prices ranged from $367 to $499 for identical devices.

“This is just wrong,” Levy said. “This is taxpayer money. And these are school kids.”

A spokesman for Apple said that the company already provides pricing information online.

The new nonprofit, which already counts six of the 10 biggest districts in the country as members, will provide pricing reports and procurement advice to member districts. Districts can join for free. It is open to public schools of all sizes. Members will have access to technical support and research from the Technology for Education Consortium.

The organization’s research will expand soon to Chromebooks – another popular device in schools – as well, and, eventually, to education technology software, Friedlander said. In addition, the nonprofit plans to help districts identify high-quality education technology.



This story was written by The Hechinger Report, a nonprofit, independent news organization focused on inequality and innovation in education. Sign up for our newsletter to get a weekly update on blended learning.

Add Comment
comments powered by Disqus

Nichole Dobo

Nichole Dobo is a reporter and the blended learning fellow. Her work has been published in the Los Angeles Times, The Atlantic's online edition, Mind/Shift,… See Archive