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BLOOMFIELD HILLS, Michigan — Beauty and peace radiate across the 319-acre campus of the elegant Cranbrook Schools, but in one corner of the upper school, overlooking the manicured lacrosse field, is an angst-filled office where students and their parents come to fret.

There, on a recent morning, a pony-tailed soccer player was nervously fiddling with the zipper on her coat as she asked her college counselor if it was really necessary for her to do an admissions interview.

“It’s just, like, nerve-wracking because you don’t want say the wrong thing,” she murmured, slumping in her chair.

Related: Colleges that pledged to help poor families have been doing the opposite

An aspiring art historian was down the hall worried that her latest grades — she got a B+ in AP physics — could hamper her dream of following her mother and brother to Yale.

“I think it’s, like, .7 percent away from an A minus,” she lamented, updating her counselor on her work with a physics tutor.

Rich schools vs poor schools
Deren Finks counseling a student at the Cranbrook Schools. He’s one of five college counselors and two support staffers who work full-time on college advising for the private school’s 200 seniors. Credit: Erin Einhorn

There was also a frazzled mom that day, dismayed that her daughter was applying mostly to schools far from home, and an 11th-grader so stressed about next year’s applications that her mother had begged the school to tell her to relax.

Deren Finks and his team were ready for all of it.

“Every single session is therapy,” Finks said. “There’s a lot of talking down off the ledge.”

With 169 years of experience between them in college advising or admissions, Finks, the school’s dean of college counseling, and his four associate deans and two support staff calmly dispense wisdom, manage expectations and offer practical training in such things as mock interviews for college aspirants.

They offer top-of-the-line services typically available only to students at elite high schools where ambitious kids vie for limited spots at the nation’s top universities.

Their work at Cranbrook bears almost no resemblance to the conversations about college taking place at another high school 19 miles to the south. There, in a crime-ravaged section of northeast Detroit, Andrea Jackson works with kids hoping to be the first in their families to climb out of poverty.

Related: Poorest states cut what experts say could help the most: higher ed

Jackson is the lone college advisor for the 400 students at the Osborn Collegiate Academy of Math, Science and Technology, a public school where most students are focused not on applying to Yale, but on surviving daily life.

Rich schools vs poor schools
Andrea Jackson with students at the public Osborn Collegiate Academy of Math, Science and Technology in downtown Detroit. Jackson is the lone counselor for the 400 students there. Credit: Erin Einhorn

“I need to start job-searching. I need help really bad,” sighed a 17-year-old senior who turned up one recent morning in Jackson’s office in the school’s poorly heated library.

The girl hopes to enroll in a nursing program at a local community college next year but needs money now to make it through the end of high school. Jackson promised to call a colleague with connections at a nearby Burger King, then advised the girl to reach out to family members who could help her next year if she needs cash.

“I don’t want you to be stressed out about it but let me tell you something,” Jackson said. “Life is real, and this about to be serious.”

Jackson and Finks are both skilled professionals charged with guiding kids as they figure out what to do next with their lives. But they are on opposite ends of what experts say is a glaring inequity in American schools:

Related: New program steers bright poor kids to top universities and colleges

At a time when the high-tech economy has made a college degree an essential ticket to a good job, and when unraveling the college-application process is more complicated than ever, students in poor urban and rural school districts — many of them low income, racial minorities, and the first in their families to go to college, meaning they need the most help — can expect little or no college advising, while wealthier kids in suburban and private schools have small armies of counselors.

“Your ZIP code can really determine what your future will look like,” said Kim Cook, executive director of the National College Access Network.[pullquote author=”Kim Cook, executive director, National College Access Network” description=”” style=”new-pullquote”]“Your ZIP code can really determine what your future will look like.”[/pullquote]

Comparing a suburban private school with an inner-city one, of course, provides an extreme example of the disparities in college counseling based on socioeconomic status. But it symbolizes a gulf so critical that the Education Commission of the States reports it’s hampering the ability of the United States to keep up with international economic rivals in the proportion of the population going on to college.

The average public high school counselor in the United States has a caseload of 471 students – nearly double the 250 recommended by the American School Counselor Association and almost five times the number counselors in private schools work with.

And in the schools with the poorest kids, they may be “torn away because of testing requirements or because of disciplinary issues,” said Maureen Hoyler, president of the Council for Opportunities in Education. “College admissions issues are not the highest on the priority list.”

The drive to increase the number of people with degrees “has not been backed by meaningful state policies to improve college counseling in secondary schools,” the Education Commission of the States report said.

There are several measures under way to address this problem. The American School Counselors Association, for example, has urged that overloaded counselors find some way to reach every student every year in some way, even if it has to be in groups rather than one on one.

A small number of communities have launched programs, often paid for by private donations, to supply volunteer “coaches” who help first-generation students get the college-going support they’re not getting in high schools.

And correcting the inequity between the counseling available to rich and poor kids has become a priority of a White House initiative being pushed by First Lady Michelle Obama called Reach Higher to encourage more high school graduates to go to college. The White House convened a meeting at the Harvard Graduate School of Education in July to begin devising ways of improving college counseling.

Still, even at schools where counselors have manageable caseloads, many have little formal training in college admissions. They may not understand the risks of taking on large amounts of student debt, for instance, or know whether credits from a community college will transfer to a four-year institution. Schools where students most rely on financial aid may have counselors baffled by changing rules for loans and scholarships or advisers ill-equipped to link students with schools where they’ll do more than just run up crippling debt before dropping out.

Related: Years after promises to fix it, key financial-aid form still thwarts students

“Typically, you’ll see the most well-trained people in the private, affluent schools and the least well trained in low-income settings,” said Mandy Savitz-Romer, a professor at the Harvard Graduate School of Education and a former counselor in an urban public high school. “The kids who need the most help are going to get the least qualified support unless we train people very well for this.”

It’s unlikely that the typical public school can offer the resources available at private schools like Cranbrook, where tuition is $30,200 a year and alumni include former Presidential candidate Mitt Romney.

But what happens at this private academy shows the edge afforded to kids already blessed with many advantages.

Cranbrook’s five college counselors work full-time on college advising for the school’s 200 seniors and 600 underclassmen. Cranbrook says all of its seniors enroll in college, mainly four-year schools, including some of the nation’s top universities. Together with two support staffers, the counselors hunt down kids who seem to be procrastinating, call admissions officers to pull strings, and spend hours getting to know their students so they can write detailed recommendation letters. (They also spend time volunteering at schools with fewer resources and work with city kids who come to Cranbrook for a college prep program.)

Jackson, in contrast, has no secretary to handle paperwork for the nearly 400 students she advises, and no access to the college application software that makes things easier for Cranbrook’s crew.

She raises money from local businesses to take kids on college visits. She hosts financial aid nights to get students face time with experts, and works the phones to bring admissions officers to her school for an annual event at which her goal is to get conditional acceptances for roughly half of her students. She asks teachers to give extra credit during class time to seniors who fill out community college applications.

Unusually for an urban high school, more than half of Osborn’s students — 54 percent — enrolled in four-year institutions last year, with the other half headed to community colleges. Together they landed $3.9 million in scholarships, Jackson and other school officials said.

Routinely working 12- or 14-hour days, Jackson also runs five student service groups she founded to inspire her students to succeed and often drives them home at night because it isn’t safe for them to wait in the dark at the bus stop near the school.

“I’m a college adviser, but I do more,” Jackson said. “You cannot come into these type of communities and just say, ‘Hey! You’re going to college,’ because, first off, they don’t believe you.”

Jackson spends less time thinking about what her school doesn’t have — it offers no AP courses, for example — or whether more resources might mean her students could get into more selective colleges and land more lucrative jobs.

But advocates say her kids deserve more than even a devoted counselor like Jackson can give them.

“School counselors,” said Eric Waldo, Reach Higher’s executive director, “can’t be a luxury.”

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